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I hope all is good!

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Now on to the Viewsletter ...

👀 New Free Video Editor

Instagram/Meta has launched Edits for mac (FREE) with multi-track video editing and 4K exports. (Via 9 to 5 mac)

Advantages

1. Proper multi-track editing

• Multiple video and audio tracks.
• Easier cutting, trimming and splitting.
• More precise control over where clips start and finish.
• Audio waveforms, making it easier to synchronise cuts with music.

2. Professional colour grading

• Colour wheels and curves.
• Log colour conversion.
• Import your own LUTs (colour presets).
• Import your own fonts.

3. 4K exports without a watermark

For free, you can export in 4K without an Edits watermark.

It supports both horizontal and vertical video, so it's not restricted to Instagram Reels you can use it for any video;.

4. Automatic subtitles

• Unlimited automatic captions.
• Multiple languages.
• Hundreds of sound and video effects.
• Instagram's licensed music library.

5. Publish directly to Instagram

You can publish straight from your Mac, including tagging people, adding locations and using trial reels.

6. AI editing

There's support for something called MCP (Model Context Protocol), which allows AI agents to interact with the editing programme and potentially help with editing tasks.

Disadvantages

There are important limitations:

• Currently Mac only (Apple silicon). No Windows version yet.
• No screen recording function.
• You cannot yet start editing a project on your iPhone and seamlessly continue editing that same project on your Mac. Instagram says this is being developed and promises weekly updates.

👉 Get it here​

👀 Instagram tests new long-form horizontal video feature

Instagram is testing a new feature, handily called Features, designed to bring YouTube-style long-form video to the platform.

It allows selected creators to upload horizontal (16:9) videos of up to 90 minutes, making it suitable for podcasts, interviews, documentaries and longer vlogs. Viewers can watch the full-length videos directly within Instagram, rather than being restricted to short vertical Reels.

The feature is currently being tested with a limited group of creators in Brazil and the United States.

Instagram also plans to let creators link shorter Reels to their full-length Features videos, giving viewers a way to discover clips and then watch the complete programme. It's a significant move towards competing with YouTube for longer-form content.

👉 See a demo here​

Source: Instagram / The Verge.

👉 Editing for YouTube viewers watching on TV

• 46% of all YouTube viewing at home now takes place on television.
• Among adults aged 55–64, weekly YouTube reach increased from 46% in 2022 to 52% in 2025. (via Warc)

So there are a few things worth considering if your audience watches your YouTube content on TV (you can see this breakdown in the audience tab in your YouTube Studio, learn more)

1. Larger text and subtitles – Use bold, readable fonts. Small captions that look fine at close distance on a phone, can be difficult to read across a living room.

2. Safe margins – Keep titles, subtitles and graphics well away from the edges. Allow plenty of breathing room. Learn more.​

3. Bigger graphics – Maps, statistics, screenshots and information need to be easily understood without viewers having to move closer to the screen.

5. Be more adventurous with framing – Wide establishing shots work great on a big screen. The viewer can see the scale. Don't rely entirely on close-ups and talking heads if your viewers are mainly watching on TV.

6. Check colour and contrast – Make sure yellow text, for example, stands out clearly against the background. Bright reds and yellows can be an issue on TVs and 'bleed' into the background.

7. Thumbnails– Design thumbnails to work at every size: bold, high-contrast text, recognisable faces and minimal clutter. Test at phone size and from sofa distance on a TV. (Set to private and log in on your TV)

The key principle: Edit for the smallest screen when it comes to accessibility (ideally watch it on your smartphone before publishing, especially listen to the audio on a small speaker), but make sure the finished video looks good on the biggest screen too.

👀 Weird idea?

We always have trouble picking a movie to watch at Christmas as a family. Know the feeling?

I like thrillers/political dramas, my wife likes period drama, my son anime, my daughter a mix. So we compromise on something bland we've watched before that suits none of us 😁.

My idea this year, and since attention spans are getting shorter .. we each pick one YouTube video for all of us to watch!

Sometimes watching outside of your usual niche is useful and you get more insight into your family, plus you can watch all four of them in less time than one feature length movie.

I am not sure how my idea will actually go down, let's see.

👀 Not directly Video related but kind of ..

Facebook just announced they are killing additional personal profiles.

This relates to PERSONAL profiles NOT business pages.

People used this if they wanted to have for example a political oriented profile and keep their family one in tact, and other odd purposes :)

Facebook allowed you to create up to four additional personal profiles under your existing Facebook account — giving you five profiles in total, including your original one.

Facebook announced this feature on 21 September 2023.

Facebook is now scrapping additional personal profiles.

In an announcement on 12 November 2026, Meta confirmed that users will no longer be able to maintain up to four extra personal profiles under one Facebook account, a feature introduced in September 2023. All additional profiles and their associated content will be permanently deleted after 14 December 2026.

Users are being notified by email and through Facebook and should export any photos, posts, messages and other information they wish to keep before the deadline. Anyone managing Facebook Groups through an additional profile should also appoint another administrator. Main Facebook profiles and Facebook Pages will remain unaffected.

Meta says the change is intended to simplify Facebook and provide a more consistent experience.

👉 More here​

💥 Recommended tools

​TikTok for business - Get up to $6000 in Ad credits with my link!

​InVideo - AI Video Creator

​Opus Clip - Shorts from your longs in minutes

​VidIQ - YouTube coach

Happy shooting,

Jules

​VideoHero​

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